The god of wealth-Billiken representing Kansai is used for various souvenirs and cakes,
a doll as an authorized character of Tsutenkaku and seen at shop very often.
The characteristics of Billiken are expressed in two patterns.

The pattern of the second generation Billiken who is used well in Tsutenkaku for"symbols",
also having appeared to have Billiken know it in a wider generation for the third generation even if it changed
in a generation and do it "characters".
Both are loved towards most as a Billiken character of the Tsutenkaku official recognition.